WWE, Slim Jim extend partnership with center-ring sponsorship, table branding
WWE and Slim Jim have announced a renewal of their sponsorship agreement.
On Monday, the two companies revealed that Slim Jim will now serve as the center-ring sponsor for every episode of WWE Raw. Additionally, the Slim Jim logo will be featured on all folding tables around ringside.
“This branded table placement will create unforgettable moments when WWE Superstars ‘Snap into a Slim Jim Table’ during matches,” the press release reads.
As Randy Savage sat on the pier, he finally realized it was actually the Slim Jim that had been snapping into him all along. pic.twitter.com/uOM8t9KAeA
— Super 70s Sports (@Super70sSports) June 3, 2017
WWE Slim Jim Sponsorship History
WWE and Slim Jim first partnered in 1993, with “Macho Man” Randy Savage serving as the face of the brand in a series of commercials. When Savage left WWE for WCW in 1994, he brought the Slim Jim sponsorship with him. WWE and Slim Jim re-established their partnership in 2023, though it was briefly paused in early 2024.
Slim Jim paused its sponsorship in January 2024 following a lawsuit filed by former WWE employee Janel Grant against the company, Vince McMahon, and John Laurinaitis. The sponsorship resumed after McMahon resigned from TKO and WWE shortly after.
“Over the past two years, WWE and Slim Jim have renewed one of the most memorable collaborations in sports entertainment history and we will expand on that momentum as the partnership continues in the coming years,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships, TKO.
“We are thrilled to extend our successful partnership with WWE, which has brought immense excitement and engagement to our fans,” said Ashley Spade, VP & General Manager of Snacks at Conagra Brands. “Extending our partnership during Monday Night Raw will give us even more opportunities to create unique and memorable experiences that tap into the rich history and savage energy of both Slim Jim and WWE.”