NWA announces streaming deal with Roku

The NWA and Roku are joining forces for a new streaming deal.

It was announced today that the two sides have reached an agreement to make The Roku Channel the new streaming home of the NWA in the United States, Canada, and Mexico. Starting on July 29, new episodes of NWA Power will air every Tuesday on The Roku Channel for free at 8 p.m. Eastern time.

The NWA touted that this is the “biggest first-run television deal” for the promotion in over 25 years.

Since October 2024, episodes of Power have aired on X/Twitter. Previous broadcast homes for the show include YouTube, Triller TV, and The CW App.

“When I purchased the National Wrestling Alliance in 2017, it was understood we were inheriting the history and legacy of the most storied brand in all combat sports, so to announce today we have now partnered with the number one TV streaming platform in North America is indeed a moment to be proud of,” NWA President Billy Corgan said in a press release. “I look forward to sharing new episodes of NWA Powerrr with the incredible audience that Roku brings.”

“We’re thrilled to call The Roku Channel the streaming home of the National Wrestling Alliance, and as Billy and his team continue to excite audiences, we look forward to tapping into the scale of our platform to bring this historic and storied promotion to millions of viewers,” said Joe Franzetta, Roku Media’s Head of Sports.

Viewers do not need a Roku device to watch The Roku Channel with it also being available through Roku’s website and the Roku app.