WWE files ‘Blake Monroe’ trademark for Mariah May’s new name

WWE has officially applied to trademark “Blake Monroe” — the new in-ring name for Mariah May.

The former AEW Women’s World Champion made her NXT debut last week but was not identified by name during that appearance. Last night, it was revealed that she is now going by Blake Monroe. A video aired on NXT with May introducing herself and her new name to the audience.

WWE filed its trademark to secure the rights to the “Blake Monroe” name yesterday, with the application covering goods and services relating to performances by a professional wrestler:

  • Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

The new name was chosen by May as a reference to her niece Blake.

A contract signing for Blake Monroe will take place on NXT next week. When she makes her NXT in-ring debut, it will be the first time the former Mariah May has wrestled since losing to Toni Storm at AEW Revolution this March.